Your teams already know the brand. We turn that knowledge into one signed source, aligned across your organization, published for your agents, and kept current for as long as you use it.
The Encoder works like a world-class brand strategist. It studies what already exists across your site and documents, positions you against your category, then interviews you to draw out what only you know. One session becomes a structured, signed BCP.
Every team writes into one file structure. Voice, boundaries, claims, values, representation, and visual identity, signed and versioned.
Publishing is a one-time setup, and it is deliberately easy: paste a URL, add the Registry as an MCP connector, or host it on your own domain. From then on, every tool you connect reads the live version automatically, inside your own stack, across your vendors, and in the consumer AI tools you configure.
Your BCP is hosted on the Registry: a centrally managed profile at your own domain. Update the file whenever your brand moves, manage who has access, and keep your domain verified and secure. Every authorized agent reads the current version on its next call.
The Encoder already takes you far, and it handles input from as many contributors as you like. When multiple brands, stakeholders, or markets make coordination the hard part, we can run it with you: discovery interviews, claims and boundaries resolved together, voice reconciled across the room. One file, aligned across your organization.
The Brand Context Protocol is an open standard. It takes what your brand already says in public and organizes it into one structured source, owned by you, on your domain, never locked inside someone else's platform.
Brand identity, hierarchy, basic tone, and a pointer to the authenticated Registry for deeper context.
Voice modulated by audience. How the brand sounds to a prospect versus a customer versus a regulator.
What the brand can and cannot claim. Each claim paired with verifiable evidence.
Anti-patterns. The things the brand never says, never does, and never sounds like.
Operational values: specific behaviors any agent can apply to a content decision.
How the brand wants to be described in AI-generated answers and third-party contexts.
Logo, color, typography, and imagery rules — the visual identity in a form agents can reference.
Language patterns to avoid — words, phrases, and constructions the brand never uses, especially those that read as AI-generated.
Add the Registry as an MCP server in Settings. Five minutes.
Three lines of system prompt copy we provide. Ten minutes.
Configuration guide and snippet library included. Two to four hours on your team's side. Enterprise tier includes full setup support.
Configuration guide and API integration support included.
Integration via URL pointer or API. Configuration support included.
Developer docs, reference implementation, and MCP endpoint spec included.