A quiet neutral foundation carries the work. International Orange carries the action. Verification green means one thing: a Registry record whose domain control is proven.
Updated 2026-09-30 · The machine-readable file is design.md
The mark is a single path with two colorways. Black sits on light surfaces. White sits on ink and on International Orange. The lockup is the only approved wordmark artwork. Where a wordmark is needed at a size the PNG cannot serve, set Encoded Brands in Aeonik Medium.
Approved grounds.Approved grounds are white, subtle grey, ink, and International Orange. Over a photograph, the mark stays inside a solid container.
On white
On subtle grey
On ink
On orange
Do not stretch, rotate, recolor, crop, outline, glow, or add a shadow.
Do not place the mark on a gradient, a pattern, or bare photography.
The mark, in motion.
The mark assembles itself. Slow loops for loaders and splash screens, fast loops while something is working. One animated mark per screen. It holds still for anyone who has reduced motion turned on.
International Orange is the aerospace value #FF4F00. Reserve it for the primary action, focus, live status, and display emphasis. Body copy stays ink, #1A1A1A. Click any swatch to copy its hex.
Neutral ramp.Thirteen steps from paper to black. Ink for text is #1A1A1A. Pure black is a board swatch.
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Verification green.Green is reserved for a verified Registry record. Success toasts, positive deltas, and general affirmation stay on the neutral and orange ramps.
green/100
green/500
green/700
Board swatches.Dawn, Santa Monica, and Silver stay on the brand board. Interface work uses the ramps above.
Black
White
International Orange
Dawn
Santa Monica
Silver
Supersedes #C03614, Instrument Sans, and 0px corners.
Three faces, three jobs.
Aeonik sets every heading. Inter sets body copy and interface text. Geist Mono sets labels, buttons, metadata, and code. Geist Mono stands in for Ingram Mono, which is not licensed.
Anyone can be in the Registry. Agents can tell who is verified. A signature proves the served bytes have not changed. It does not prove domain control.
AvailableClaimedVerifiedRegistry CertifiedNeeds reviewEd25519 signed
Available is a free handle. It is not a trust level. The chip is the quietest in the system.
Claimed means published and integrity-signed. Domain control is unproven.
Verified means a DNS TXT record proves domain control. official_brand_source is true.
Registry Certified is a paid entitlement. It sits beside the ladder.
Integrity-signed is metadata, set in mono. It is not a rung and it is not a chip.
VerifiedDomain control proven. Authoritative while attestation is current.
registry handleencoded-f2fa3140
official_brand_sourcetrue
verificationdns_txt
last checked2026-09-02
A signature proves the served bytes have not changed. It does not prove domain control.
A signature proves the served bytes have not changed. It does not prove domain control. Encoded's record is verified. Registry Certified is a separate entitlement.
Samples from the system.
Controls are 51px tall with a 5px radius. Cards use the 279 by 315 module, a 10px radius, and 24px of padding. Hover changes color only.
links={["How it works", "Pricing", "Developers", "Contact"]}
active="How it works" />
#FF4F00
International Orange. One accent per view.
10px
House radius for cards, nav, and media.
Cards
<MetricCard value="#FF4F00" caption="International Orange. One accent per view." />
<MetricCard tone="light" value="10px" caption="House radius for cards, nav, and media." />
Visual tokens · design.md
primary:"#FF4F00"
ink:"#1A1A1A"
radius:10px
edge:inset ring
official_brand_source:true
Cool, wide, and cropped.
Photography is cool, desaturated, and wide. Crops use the 10px house radius. Type does not sit on bare photography. The repeating texture, when it is needed, is the monogram tile laid over the image.
